Reviews matter: how to build a better relationship with your customers

Some easy tips and tricks on how to make the most of reviews on your website and increase credibility

Having a good relationship with your customers is arguably the most important part of running a business. After all, happy customers, happy conversion rate.

And one quick, uncostly way to do that is through reviews.

According to statistics, ‘92% of people will trust a recommendation from a peer & 70% will trust a recommendation from someone they don’t know’. And with more than one in ten customers reading online reviews, your customers will be your best form of marketing.

Having a product reviews section on your website will mean your products have the backing from your consumers. Those that have bought, tried and tested, your products will be able to review them for other potential consumers that may be browsing the site (and hopefully they will be vouching for you).

Equally, it is important to never remove any negative reviews. This would be dishonest, and that isn’t the message you want to be sending out where your business is concerned. Instead, E.g. if a review says "My product arrived late" replying and saying "We're sorry for the confusion, please get in touch and we're happy to refund your delivery". Customers understand that things go wrong and more interested in the solution.

This approach will appear more professional and suggest that you care about your customers and about improving not only your product but your business. Make the most of these comments. It’s a good way to see things from the other side too!

And it’s not just written reviews. Thanks to social media, your customers can now give you social testimonials.

So for instance, let’s say your business is fashion related. A customer may post a photo of her new dress on social media. She just can’t wait to wear it out this Saturday and tags you in the caption or mentions your brand when one of her friends asks “where’s it from?”. Now, all of her friends and followers that saw her post are aware of who you are. They may even visit your site. And one great tool you could use to help with this would be Yotpo. They allow you to “combine reviews and photos with customizable display options that enhance your brand”.

Whether you’re in the fashion industry, tech, sports, whatever it may be, ultimately the principle works the same. People buy from people.

So not only can reviews potentially make your products more credible but if used in ways like social testimonials, it can generate advertising and reach extra audiences you may not have otherwise.                                         

Is your business making the most of reviews?