Our biometric lab takes the guesswork out of conversion rate optimisation.
Using the latest technology, sensors and computing power we are able to understand your customers emotions better than ever before. Unlocking thousands of cells of data allowing us to form over 80 potential tests on average.
Every customer is different and we help you understand them.
By understanding your customers and your business goals we are able to analyse biometric data to give you a deep insight into your consumers and how you can align them with your objectives.
We take a sample of your customers as part of a focus group and invite them to use your site, app, product or service in our lab.
Together, we define key user journeys that you would like to test. That could be purchasing a product, or using a core piece of on site functionality. Our lab collects data ranging from emotional arousal & stress responses by monitoring skin sweat to detecting emotional responses through facial expression analysis and attention analysis through eye tracking.
Once we have gathered biometric data from your tests we aggregate it and begin to analyse the results.
Our team of certified analysts supported by our board of practising psychology professors and lecturers understand your consumer data and begin to build a custom report for your brand.
Only once we understand your customers fully do we present you with a hypothesis of further tests or changes you could begin to implement on your website, app, marketing or other digital assets.
Download Our UX Lab report for a popular eCommerce website in the fashion industry.
Find out how we used biometric technology to gather usability data and unlock amazing insights into one of the market leaders in the UK fashion retail industry.
The devil's in the detail - learn about every element our lab analyses & how we use that data.
Take a trip into the scientific world of biometrics and psychology by reading through our information on each of the core features of our biometric lab.
We're so confident we'll increase your conversion rate, we're offering a money back guarantee.
Armed with our Biometric Lab our confidence is sky high. We've seen some incredible results for our clients, with increases in conversion rate of up to 150%.