Eye Tracking
Find out what's really drawing your users' attention
Eye tracking technology is specifically designed to monitor exactly what the user is looking at a particular moment in time. It will highlight if users are missing or skimming over important pieces of content whilst also identifying areas where users is spending more time.
Locate Your Sticking Points
Are Users Finding Your Call To Action?
Eye tracking is available as part of our UX Biometric Lab and is a great way to validate your ideas or challenge the assumptions you have about how a user interacts with your website. Our testing process can uncover clusters which are drawing unwanted attention, detracting from your main call to action, which means less sales, enquires or downloads.
Heatmaps
We gather lots of eye-tracking data during the course of our testing process, heatmaps are a great way to start visualising this data.
We generate heatmaps by aggregating all participant eye-tracking data gathered throughout the testing process in order to produce clusters that help us better understand where the user’s gaze in concentrated.
Areas Of Interest (AOI)
Here's where we take that all those wonderful heatmaps and make sense of them.
We focus on key metrics such as Time To First Fixation (TTFF) which times how long it takes the user to fixate on a particular element. We take this insight and combine it with the length of Time Spent fixating on the element to get a good understanding of the users level of attention. By the end of the analysis, we will know what the user looked at first and how much attention they paid to it. This insight will help us draw valuable conclusions and will go on to shape a robust testing plan, which is based around real user data.
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Monitor users' emotional responses
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Get deeper insight behind your customers' behaviour
