Wireframe | Design | Prototype | Test | Iterate
Possibly the most important part of the process is user testing. At this stage we ask users to carry out a series of tasks on your prototypes whilst collecting information on how they are interacting with your product. Based on user testing of your product we are able to understand if users are able to achieve your desire goals as expected.
At this stage we will often grow our level of understanding of your product and your users and we will use this information make further adjustments and improvements to your final product. By involving your users at this stage we are ensuring that the user is always at the centre of every design decision being made. In doing so we are also reducing the risk to your project of any design decision made at the earlier stages of your project.